DSTV, Nigeria’s biggest cable
television company, recently
launched the iDrifta and Walka 7 – adding up to its
variety of ground-breaking devices following the current
achievement of the Drifta, Drifta USB plus Walka,
DStv Mobile. “The iDrifta is a plug and play mobile DVB-H receiver
specifically designed for Apple mobile devices,” says
Mayo Okunola, General Manager of DStv Mobile
Nigeria. “It is portable and lightweight, and will allow
users with Apple devices to enjoy all of the great
entertainment they’ve come to expect from DStv Mobile.” Attuned and compactable with the iPod 4th invention,
iPhone 4/4S and iPad 1/2/3, the iDrifta is plain, straightforward, easy and discerning to use. “After plugging it into your iOS device, the iDrifta device
redirects the user directly to the DStv Mobile application on the apple store and the user only needs to
download it for free to start watching their favourite programmes.” explains Okunola. “This means that
viewers with Apple mobile devices can now access our full range of channels anywhere, anytime – from
Sound City all the way through to SuperSport 3N.” In the light of DStv Mobile devotion to remain at the vanguard of modernization and improvement, the iDrifta
is an accepted sequence in the company’s stratagem: “In order to continue to inspire, entertain, and delight
our subscribers, it is critical that we offer them the very latest world-class devices,” says Okunola. “The fact
that Apple’s mobile devices are so popular, and that subscribers using these platforms will now be able to
access our offering, makes this launch even more exciting for our brand.” The recommended price for the iDrifta is N9,500 in the Nigerian Market but whether price will shore up or
down when the product finally circulates remains unknown. “We will also continue using our learnings across Africa to enhance local subscribers’ experiences from both
a content and technology perspective. This is a strategy that we’ve built on since first launching mobile TV
in Nigeria in 2008,” adds Okunola. Additionally to the iDrifta, DStv Mobile introduced the Walka 7, unveiled first in Nigeria. The Walka 7 is a
total handy television with improved visual class and no other device is vital to view. “The move to launch in Nigeria first was to satisfy the growing appetite for mobile TV in the Nigerian market,”
stated Okunola. The Walka has a 7inch viewing screen that can be personalized through 4 facet ratio settings to enhance the
viewing experience. To boost, the device has a battery life of 6 hours and audio is delivered via 2, 1.5 watt
speakers. The price in the Nigerian market is set at N18,900. The two devices-iDrifta and Walka hit the market at the MultiChoice centers yesterday the 21th of
September in the Abjua, Port Harcourt, Kaduna, Benin Asaba, Aba, Onitsha and Lagos in Nigeria. In Nigeria, Dstv has succeeded in being the first company to offer excellent digital channels on mobile
devices to subscribers in the country. Dstv Mobile’s variety of channels comprises Movies, Kiddies, Sports
entertainment, and news. Dstv has continued to soar higher in the provision of digital device communication and entertainment with
the incorporation of different brands and variety of devices to go with. The service providers are now leaders
in the market only second to no other.
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